We crafted a case film that in and of itself turned into a powerful awareness tool in popular ad award shows all over the globe - it explains everything in 2 minutes because you might have more interesting things to do today. You can find the whole story, bit by bit, below though.

Our campaign featured conversations men can relate to around topics such as prostate and testicular cancer, but also mental health. The situation is always followed by a ridiculously simple ‘right under your nose’ solution, accompanied by the appearance of a moustache, symbolizing the moment when the solution has been found.

From quicker, ‘bumper’ advice to provocative cheeky social ads, every piece of content was an opportunity to put a spotlight on things that should be obvious topics of conversation but for some reason aren’t talked about enough between men. We then explain them in the most obvious way possible, with a humorous twist. Always fun, interactive and insightful.

But in case you wouldn’t come across our ads online, we grabbed men’s attention in the real world too - from coasters to make you engage your friends with meaningful questions at the bar to cheeky bathroom messages to check your junk while you’re holding it, no one was safe from our health awareness messages.