Infinite Energy
Brooks Levitate
Global TVC / Social EMEA Activation
2018
The new Brooks Levitate shoe has more energy return than any shoe ever made. It literally gives you infinite energy. Once you put them on, you can’t resist the urge to keep on running. So, we took that product feature literally in our latest Brooks campaign, activated globally on TV and followed up on EMEA with a cheeky social activation that got people talking.
With the new Brooks Levitate, when you go out running, it might be a while before you get back. The tongue-in-cheek global ads set the tone for the campaign - lighthearted and humorous, communicating the main product USP in a fun way.
The social activation was a bit of a gamble that paid off in the end - we pissed some people off and made others worried, but we were able to put Brooks on the map in Europe with a cheeky move.
Role:
Senior Creative
Agency:
DEPT Agency