The campaign hero film lands our new direction - Less Talking, Keep Walking - driven by the iconic, powerful Milla Jovovich as she walks forward and shares her story. Shot by Paul SW Anderson, the campaign was activated in 14 countries, each with its own version of the ad where Milla speaks in the local language.

At a regional level, Milla became the symbol of unapologetic progress and determination, kickstarting ‘The Walkers’ movement where relevant heroes from several Eastern European countries told their inspiring, action-over-words stories, making our new-found platform connect at a local level. Here’s a few of them.

Our films, social ads, prints & out of homes made headlines, in a fully 360 degree regional campaign. Our action-packed anthem travelled through Eastern Europe, inspiring people to focus on the doing rather than the talking. A tremendous production between the UK, Netherlands and India, together with MOB Film, MPC, Friday Music and other talented souls. Here’s the behind the scenes.