Raise The Bar
JBL
Digital & Social Campaign
2019
JBL had just launched a new, slick sound bar, aimed specifically at millennials and young professionals looking to kickstart their entertainment experience at home. So, in the midst of a new Game of Thrones season & the launch of FIFA19, we showed how you can go from easily distracted to extremely engaged by raising the bar of your sound experience with the new JBL sound bar.
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1 x Lovie Award 2019 (Campaign - Best Branded Product & Services)
1 x Lovie Award 2019 People Award (Campaign - Best Branded Product & Services)
1 x Drum Award 2019 (Product Campaign)
Raise the bar was all about having fun with social-first content that embedded the product in the story with humor, and not the other way around. Here’s three campaign and product feature clips I enjoyed writing.
Playing with the format was also something we had fun doing - check out our swipe up videos below. These were some of the best performing ads of the whole campaign.
The native AR simulation played a huge part in convincing our consumers to buy. There’s nothing like seeing it live, in your own home.
In the makings of the campaign, we might have found the biggest dude in Holland. Meet Derek, the perfect viking!
Role:
Associate Creative Director
Agency:
DEPT Agency