http://www.joaoinacio.com jinacio Tue, 24 Jan 2012 23:16:57 +0000 http://www.joaoinacio.com en http://www.joaoinacio.com/Matera-2019-European-Capital-of-Culture http://www.joaoinacio.com/following/joaoinacio.com/Matera-2019-European-Capital-of-Culture Tue, 24 Jan 2012 23:16:57 +0000 jinacio 2671266 Introduction The objective to create an image for Matera’s 2019 European Capital of Culture Candidacy was, in itself, a ‘rocky’ challenge, just like the city of Matera. The concepts proposed here will aim to reflect, in a simple way, what Matera was, is, and represents, creating a strong symbol of the city, not only for the candidacy porpuse, but with a long term iconic prespective. The social-cultural dynamics of Matera should be expressed in a graphical form, inspiring a sense of identity and inheritance, combining past and future, in an harmonious way. Approach This concept aims to offer to the international audience the cultural and historical experience of Matera city. At the same time it is intended to strengthen the national public feeling towards the city, acting on both effect levels - national & international. My objective was to try to find what makes Matera a different and special place. What is the differentiating element, imprinted on its roots, and visible for everyone to see. What is Matera’s most common symbol. While investigating I have found a city full of beautiful landscapes, impressive architecture, and outstanding natural sceneries. It was interesting enough to be able to find an element that seemed to be present all the time, in every building, every sight, every moment, in Matera city: stones. The stones are the common element, always present in Matera. The different combination and random ‘come together’ of stones made me interested in exploring that element that is so present in the city and gives Matera a different look and feel. This element is the perfect symbol of past history, present, and future progress, as it has been in the city of Matera for a long time and it will still be a very important element for the future, and for the maintainance of a specific identity of Matera city. The stones are the base of the concept I will present, joining the ideas of traditional and contemporary, pure and raw, nature and driving element for innovation, trying to use the most imprinted element of the city of Matera. Concept <img src="http://payload18.cargocollective.com/1/5/180855/2671266/matera1_905.jpg" border="0" width="883" height="566" width_o="883" height_o="566" src_o="http://payload18.cargocollective.com/1/5/180855/2671266/matera1_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/5/180855/2671266/matera1.2_905.jpg" border="0" width="883" height="566" width_o="883" height_o="566" src_o="http://payload18.cargocollective.com/1/5/180855/2671266/matera1.2_o.jpg" align="left" /> Applications <img src="http://payload18.cargocollective.com/1/5/180855/2671266/matera2_905.jpg" border="0" width="905" height="559" width_o="907" height_o="561" src_o="http://payload18.cargocollective.com/1/5/180855/2671266/matera2_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/5/180855/2671266/matera3_905.jpg" border="0" width="888" height="523" width_o="888" height_o="523" src_o="http://payload18.cargocollective.com/1/5/180855/2671266/matera3_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/5/180855/2671266/matera4_905.jpg" border="0" width="888" height="523" width_o="888" height_o="523" src_o="http://payload18.cargocollective.com/1/5/180855/2671266/matera4_o.jpg" align="left" /> http://www.joaoinacio.com/THEY-Amsterdam-identity-project http://www.joaoinacio.com/following/joaoinacio.com/THEY-Amsterdam-identity-project Tue, 24 Jan 2012 22:46:43 +0000 jinacio 2671034 RATIONAL At the creative agency THEY Amsterdam, I was responsible to create several original, funky, different and exquisite identity videos. These would be the trademark of the agency, complementing its overall identity and behavior with their clients and general public. The brief was vague and challenging: create several small identity videos, using the claims already developed by THEY, and taking it to the next level. These are some of the identity video examples. <img src="http://payload18.cargocollective.com/1/5/180855/2671034/theywanttobelieve.jpg" border="0" width="420" height="525" width_o="420" height_o="525" src_o="http://payload18.cargocollective.com/1/5/180855/2671034/theywanttobelieve_o.jpg" align="left" /> http://www.joaoinacio.com/Intercontinental-Advertising-Cup-Young-Creatives-Competition http://www.joaoinacio.com/following/joaoinacio.com/Intercontinental-Advertising-Cup-Young-Creatives-Competition Sun, 15 Jan 2012 19:55:25 +0000 jinacio 2499065 <img src="http://payload9.cargocollective.com/1/5/180855/2499065/kid_905.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload9.cargocollective.com/1/5/180855/2499065/kid_o.png" align="left" /> Announcing João Inácio as the winner of the 'Turkish touch on your skin' young creatives competition Intercontinental Advertising Cup website winner of Young Creatives 2nd round competition news <img src="http://payload9.cargocollective.com/1/5/180855/2499065/winnerbadgeTURK.jpg" border="0" width="638" height="74" width_o="638" height_o="74" src_o="http://payload9.cargocollective.com/1/5/180855/2499065/winnerbadgeTURK_o.jpg" align="left" /> http://www.joaoinacio.com/Sugar-Factory http://www.joaoinacio.com/following/joaoinacio.com/Sugar-Factory Fri, 23 Dec 2011 18:51:06 +0000 jinacio 2499078 RATIONAL A never ending performance Briefing quote: 'Sugar Factory is more than a nightclub, more than a stage, more than a theater, more than a gallery. Sugar Factory is everything in one building, one main stage and a smoking art lounge. Sugar Factory is a crossover brand.' The term ‘crossover’ has become a convention since the Sugar Factory start applying it 5 years ago. The competition ‐ such as in nightclubs, stages, theaters, museums and galleries ‐ adapted crossover as part of their programming. Sugar Factory has a unique position in Amsterdam because of the size of its venue and variety of different spaces inside. This unique position is the strength of the Sugar Factory and should be the focus point for the new strategy. Instead of saying the Sugar Factory is everything in one building, one main stage and a smoking art lounge, we are saying that the Sugar Factory is that much and more. The Sugar Factory is the brand that connects people with performing arts. Vision ‐ The Sugar Factory is more than a building. It’s a brand that connects people and performing arts. The Sugar Factory targets a diverse group of people, because of the broadness and variety of the programming. Values like interactivity, dynamics, and diversity, describe the programming and also the Sugar Factory as a brand. By saying that the Sugar Factory is more than a building, the term ‘nachttheater’ doesn’t make justice to what the Sugar Factory really is. When you are the brand that connects people and performing arts, why should you only be focusing on the night period? Nowadays people want to decide for themselves when and what they want to experience. Proposition – Sugar Factory will always be there for you to experience performing arts. Concept ‐ Sugar Factory is a never ending performance. A never ending performance entails a 24/7 continuation. This doesn’t mean that the Sugar Factory has to be always open, especially with nowadays technologies. A never ending performance also means that in everything Sugar Factory is involved there must be a form of performing art. Posters, flyers, the building, or even the website, become a way for the Sugar Factory to offer performing arts. For example; the website becomes a place to look at videos or wallpapers instead of being only a medium to communicate the program. As the brand that offers a never ending performance, the Sugar Factory should adopt new ways to connect people with performance arts. Start a radio station, open a store, a mobile application etc. To summarize, with all of this, the Sugar Factory becomes a brand that connects people with performing arts, for a never ending performance, widening the target group, rejecting the idea that it is only a nighttheatre, and being present everywhere, all the time. <img src="http://payload9.cargocollective.com/1/5/180855/2499078/JoaoInacio_SUGARFACTORY_A2_Board_1_905.jpg" border="0" width="905" height="640" width_o="1052" height_o="744" src_o="http://payload9.cargocollective.com/1/5/180855/2499078/JoaoInacio_SUGARFACTORY_A2_Board_1_o.jpg" align="left" /> <img src="http://payload9.cargocollective.com/1/5/180855/2499078/JoaoInacio_SUGARFACTORY_A2_Board_2_905.jpg" border="0" width="905" height="639" width_o="1286" height_o="909" src_o="http://payload9.cargocollective.com/1/5/180855/2499078/JoaoInacio_SUGARFACTORY_A2_Board_2_o.jpg" align="left" /> http://www.joaoinacio.com/Saill http://www.joaoinacio.com/following/joaoinacio.com/Saill Fri, 23 Dec 2011 17:36:40 +0000 jinacio 2498891 Client start-up sail school and boat rental Brief develop the name and logo for a start-up that focuses on the discipline of sailing. The logo should be playful, easy to recognize, free spirited, summer related and memorable. Concept the name saill (with two l’s) is a smart tweak to use the word sail, without changing its meaning or its sound. The logo is simple and straight to the point, combining the sails with the stylish and clean sun on the background. <img src="http://payload9.cargocollective.com/1/5/180855/2498891/teste2_Page_08_905.png" border="0" width="905" height="637" width_o="1654" height_o="1166" src_o="http://payload9.cargocollective.com/1/5/180855/2498891/teste2_Page_08_o.png" align="left" /> http://www.joaoinacio.com/Brandog http://www.joaoinacio.com/following/joaoinacio.com/Brandog Fri, 23 Dec 2011 17:35:30 +0000 jinacio 2498878 Description Brandog is a young, international, full-service, creatively driven, tiny but fearless, communication agency, located in Amsterdam. Small in size, big in ideas. We try our best to meet our client’s demands, working hand in hand, for the best results possible We promise you loyalty, professionalism, and sincerity, and that’s how we face relationships. Brief To create the identitiy and the claim of brandog. Concept Brandog, your brand's best friend. <img src="http://payload9.cargocollective.com/1/5/180855/2498878/teste2_Page_01_905.png" border="0" width="905" height="637" width_o="1654" height_o="1166" src_o="http://payload9.cargocollective.com/1/5/180855/2498878/teste2_Page_01_o.png" align="left" /> http://www.joaoinacio.com/Ecomouv http://www.joaoinacio.com/following/joaoinacio.com/Ecomouv Fri, 23 Dec 2011 17:28:16 +0000 jinacio 2498864 Client ecomouv Brief design a new logo for ecomouv. The new logo should convey ecology, environment, continuous flow, sustainability, transport on wheels, progress and future. Concept the new logo concept plays with the two most important symbols of ecomouv - the truck tyre wheel and the symbol of ecology. When we put those two together we have an easy, recognizable and effective logo design. <img src="http://payload9.cargocollective.com/1/5/180855/2498864/1_905.png" border="0" width="905" height="678" width_o="2048" height_o="1536" src_o="http://payload9.cargocollective.com/1/5/180855/2498864/1_o.png" align="left" /> http://www.joaoinacio.com/IKEA-Creative-Catalogue http://www.joaoinacio.com/following/joaoinacio.com/IKEA-Creative-Catalogue Mon, 19 Dec 2011 10:44:07 +0000 jinacio 2478671 Entry for the 2010 D&AD Awards <img src="http://payload8.cargocollective.com/1/5/180855/2478671/IKEA_board1_finale_905.jpg" border="0" width="905" height="638" width_o="1490" height_o="1052" src_o="http://payload8.cargocollective.com/1/5/180855/2478671/IKEA_board1_finale_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/5/180855/2478671/IKEA_board2_905.jpg" border="0" width="905" height="638" width_o="1490" height_o="1052" src_o="http://payload8.cargocollective.com/1/5/180855/2478671/IKEA_board2_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/5/180855/2478671/winnerbadgeikea.jpg" border="0" width="450" height="74" width_o="450" height_o="74" src_o="http://payload8.cargocollective.com/1/5/180855/2478671/winnerbadgeikea_o.jpg" align="left" /> http://www.joaoinacio.com/MTV-Skins http://www.joaoinacio.com/following/joaoinacio.com/MTV-Skins Mon, 19 Dec 2011 10:41:26 +0000 jinacio 2478661 Context MTV Portugal came to Leo Burnett with the objective of launching the controversial series Skins. Strategy Parents can't forbid things they don't know exist. <img src="http://payload8.cargocollective.com/1/5/180855/2478661/Mtv Octabong LOW_905.jpg" border="0" width="905" height="603" width_o="1191" height_o="794" src_o="http://payload8.cargocollective.com/1/5/180855/2478661/Mtv Octabong LOW_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/5/180855/2478661/Mtv Rainbow LOW_905.jpg" border="0" width="905" height="603" width_o="1191" height_o="794" src_o="http://payload8.cargocollective.com/1/5/180855/2478661/Mtv Rainbow LOW_o.jpg" align="left" /> http://www.joaoinacio.com/Red-Love-District http://www.joaoinacio.com/following/joaoinacio.com/Red-Love-District Mon, 19 Dec 2011 10:12:53 +0000 jinacio 2478560 Challenge "Re-brand" the renowned Red Light District, in Amsterdam, with the objective of making it an acceptable part of the city, for inhabitants and the general public, while maintaining its high touristic value and uniqueness. Insight If we dwell into the theme of love and sex in the future, we can easily reach alarming conclusions. These relate to the suppression of intimacy, romance and, ultimately, love. Proposition Bringing back the love. Concept The Red Love District. Removing the Lust and replacing it with Love, at the Red Light District, giving birth to the Red Love District, a district full of love and excitement. <img src="http://payload8.cargocollective.com/1/5/180855/2478560/redlight_1_905.jpg" border="0" width="905" height="678" width_o="1144" height_o="858" src_o="http://payload8.cargocollective.com/1/5/180855/2478560/redlight_1_o.jpg" align="left" />