http://www.joaoinacio.com jinacio Fri, 18 May 2012 20:02:22 +0000 http://www.joaoinacio.com en http://www.joaoinacio.com/Durex-Play http://www.joaoinacio.com/following/joaoinacio.com/Durex-Play Fri, 18 May 2012 20:02:22 +0000 jinacio 3431087 <img src="http://payload56.cargocollective.com/1/5/180855/3431087/ad1-01_1_905.jpg" width="905" height="678" width_o="2048" height_o="1536" src_o="http://payload56.cargocollective.com/1/5/180855/3431087/ad1-01_1_o.jpg" data-mid="17738560" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/5/180855/3431087/ad5-01_905.jpg" width="905" height="678" width_o="2048" height_o="1536" src_o="http://payload56.cargocollective.com/1/5/180855/3431087/ad5-01_o.jpg" data-mid="17738606" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/5/180855/3431087/ad6-01_905.jpg" width="905" height="678" width_o="2048" height_o="1536" src_o="http://payload56.cargocollective.com/1/5/180855/3431087/ad6-01_o.jpg" data-mid="17738652" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/5/180855/3431087/ad7-01_905.jpg" width="905" height="678" width_o="2048" height_o="1536" src_o="http://payload56.cargocollective.com/1/5/180855/3431087/ad7-01_o.jpg" data-mid="17738729" border="0" align="left"/> Insight Most of sexual intercourse happens within 4 walls. Lovebirds stay in for long periods when madly in love. Strategy Durex Play is so exciting you will want to stay indoors as much as possible experimenting. With Durex Play you won't even go out for groceries. http://www.joaoinacio.com/Pragueme-Slogan-for-Prague http://www.joaoinacio.com/following/joaoinacio.com/Pragueme-Slogan-for-Prague Fri, 18 May 2012 11:39:30 +0000 jinacio 3429627 <img src="http://payload56.cargocollective.com/1/5/180855/3429627/PRAGUEME_finalboarding.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload56.cargocollective.com/1/5/180855/3429627/PRAGUEME_finalboarding_o.jpg" data-mid="17669152" border="0" align="left"/> <img src="http://payload56.cargocollective.com/1/5/180855/3429627/PRAGUEME_2.jpg" width="150" height="113" width_o="150" height_o="113" src_o="http://payload56.cargocollective.com/1/5/180855/3429627/PRAGUEME_2_o.jpg" data-mid="17669468" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/5/180855/3429627/PRAGUEME_3.jpg" width="150" height="113" width_o="150" height_o="113" src_o="http://payload56.cargocollective.com/1/5/180855/3429627/PRAGUEME_3_o.jpg" data-mid="17669470" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/5/180855/3429627/PRAGUEME_4.jpg" width="150" height="113" width_o="150" height_o="113" src_o="http://payload56.cargocollective.com/1/5/180855/3429627/PRAGUEME_4_o.jpg" data-mid="17669472" border="0" align="left"/> Challenge Create the next iconic slogan of the city of Prague. The slogan has to be extreme simple and appeal to the international public. We are looking for something in the lines of 'I Amsterdam' or 'I (love) NY'. A slogan so strong it sticks to people's language and perception. The new slogan has to express the essence of Prague and be inviting for tourists to visit the beautiful capital of Czech Republic. Concept Rational This concept is based in the idea that you can make Prague yours. The idea that you can take the city and make it yours is what this first approach is all about. The one who visits wants to be Prague! Make me Prague. Prague myself. You just want to make the city yours when you experience it. I want to make Prague mine. Me and Prague, Prague and me. Let yourself go and give yourself to the beautiful city of Prague. No need to make any effort, just release yourself and enjoy one of the best cities in Europe. Guide me, show me, take me, invite me, enchant me, surprise me, make me Prague. Prague me Finalist at the PIAF Awards 'Slogan for Prague' competition with 'Pragueme' <img src="http://payload56.cargocollective.com/1/5/180855/3429627/awardsbanner-piaf.jpg" width="457" height="31" width_o="457" height_o="31" src_o="http://payload56.cargocollective.com/1/5/180855/3429627/awardsbanner-piaf_o.jpg" data-mid="17658216" border="0" align="left"/> http://www.joaoinacio.com/Future-Me-with-Aviva http://www.joaoinacio.com/following/joaoinacio.com/Future-Me-with-Aviva Tue, 27 Mar 2012 17:01:11 +0000 jinacio 3089040 Future Me dot com from Joao Inacio on Vimeo. <img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final-Board-D-AD_Page_01_905.jpg" width="905" height="639" width_o="1048" height_o="741" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final-Board-D-AD_Page_01_o.jpg" data-mid="15764759" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_02_905.jpg" width="905" height="640" width_o="1333" height_o="943" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_02_o.jpg" data-mid="15764542" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_03_905.jpg" width="905" height="640" width_o="1333" height_o="943" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_03_o.jpg" data-mid="15764549" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_04_905.jpg" width="905" height="640" width_o="1333" height_o="943" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_04_o.jpg" data-mid="15764564" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_05_905.jpg" width="905" height="640" width_o="1333" height_o="943" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_05_o.jpg" data-mid="15764573" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_06_905.jpg" width="905" height="640" width_o="1333" height_o="943" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_06_o.jpg" data-mid="15764581" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_07_905.jpg" width="905" height="640" width_o="1333" height_o="943" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_07_o.jpg" data-mid="15764588" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_08_905.jpg" width="905" height="640" width_o="1333" height_o="943" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_08_o.jpg" data-mid="15764593" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_09_905.jpg" width="905" height="640" width_o="1333" height_o="943" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_09_o.jpg" data-mid="15764597" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_10_905.jpg" width="905" height="640" width_o="1333" height_o="943" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_10_o.jpg" data-mid="15764598" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_11_905.jpg" width="905" height="640" width_o="1333" height_o="943" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/Final Board D-AD_Page_11_o.jpg" data-mid="15764603" border="0" align="left"/> D&AD Young Creative Awards 2012 Open Brief Brief set by: Aviva Saving for the future: a society-wide challenge. The issue People are not saving enough for their future. Ageing populations, along with recent economic turmoil, means that people don’t financially forward plan. The challenge In these straightened times, make saving ‘front of mind’. Dispel the impression of savers as dull, miserly, unadventurous people. Inspire people to play the long game, even if it means cutting down on spending in the short term. Target audience When you’re young, you’re immortal. No plans for the long-term future, or worries about your future way of life. We all assume the state will look after us in our old age, or that our employers will provide us with adequate savings. Unfortunately, this is no longer the case. This is a global issue, and to stop the next generation facing a penniless future, 18-25 year olds need to start saving now. 'Best of Year' award for Joao Inacio and Jeroen de Ruijter at the Student Competition of D&AD 2012 <img src="http://payload39.cargocollective.com/1/5/180855/3089040/awardsbanner.jpg" width="336" height="31" width_o="336" height_o="31" src_o="http://payload39.cargocollective.com/1/5/180855/3089040/awardsbanner_o.jpg" data-mid="17657899" border="0" align="left"/> http://www.joaoinacio.com/Intercontinental-Advertising-Cup http://www.joaoinacio.com/following/joaoinacio.com/Intercontinental-Advertising-Cup Sun, 15 Jan 2012 19:55:25 +0000 jinacio 2499065 <img src="http://payload9.cargocollective.com/1/5/180855/2499065/kid_905.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload9.cargocollective.com/1/5/180855/2499065/kid_o.png" data-mid="13206367" border="0" align="left"/> Announcing João Inácio as the winner of the 'Turkish touch on your skin' young creatives competition Intercontinental Advertising Cup website winner of Young Creatives 2nd round competition news <img src="http://payload9.cargocollective.com/1/5/180855/2499065/awards_thecup.jpg" width="607" height="31" width_o="607" height_o="31" src_o="http://payload9.cargocollective.com/1/5/180855/2499065/awards_thecup_o.jpg" data-mid="17658413" border="0" align="left"/> http://www.joaoinacio.com/Sugar-Factory-Rebranding http://www.joaoinacio.com/following/joaoinacio.com/Sugar-Factory-Rebranding Fri, 23 Dec 2011 18:51:06 +0000 jinacio 2499078 <img src="http://payload9.cargocollective.com/1/5/180855/2499078/JoaoInacio_SUGARFACTORY_A2_Board_1_905.jpg" width="905" height="640" width_o="1052" height_o="744" src_o="http://payload9.cargocollective.com/1/5/180855/2499078/JoaoInacio_SUGARFACTORY_A2_Board_1_o.jpg" data-mid="12607113" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/5/180855/2499078/JoaoInacio_SUGARFACTORY_A2_Board_2_905.jpg" width="905" height="639" width_o="1286" height_o="909" src_o="http://payload9.cargocollective.com/1/5/180855/2499078/JoaoInacio_SUGARFACTORY_A2_Board_2_o.jpg" data-mid="12607116" border="0" align="left"/> RATIONAL A never ending performance Briefing quote: 'Sugar Factory is more than a nightclub, more than a stage, more than a theater, more than a gallery. Sugar Factory is everything in one building, one main stage and a smoking art lounge. Sugar Factory is a crossover brand.' The term ‘crossover’ has become a convention since the Sugar Factory start applying it 5 years ago. The competition ‐ such as in nightclubs, stages, theaters, museums and galleries ‐ adapted crossover as part of their programming. Sugar Factory has a unique position in Amsterdam because of the size of its venue and variety of different spaces inside. This unique position is the strength of the Sugar Factory and should be the focus point for the new strategy. Instead of saying the Sugar Factory is everything in one building, one main stage and a smoking art lounge, we are saying that the Sugar Factory is that much and more. The Sugar Factory is the brand that connects people with performing arts. Vision ‐ The Sugar Factory is more than a building. It’s a brand that connects people and performing arts. The Sugar Factory targets a diverse group of people, because of the broadness and variety of the programming. Values like interactivity, dynamics, and diversity, describe the programming and also the Sugar Factory as a brand. By saying that the Sugar Factory is more than a building, the term ‘nachttheater’ doesn’t make justice to what the Sugar Factory really is. When you are the brand that connects people and performing arts, why should you only be focusing on the night period? Nowadays people want to decide for themselves when and what they want to experience. Proposition – Sugar Factory will always be there for you to experience performing arts. Concept ‐ Sugar Factory is a never ending performance. A never ending performance entails a 24/7 continuation. This doesn’t mean that the Sugar Factory has to be always open, especially with nowadays technologies. A never ending performance also means that in everything Sugar Factory is involved there must be a form of performing art. Posters, flyers, the building, or even the website, become a way for the Sugar Factory to offer performing arts. For example; the website becomes a place to look at videos or wallpapers instead of being only a medium to communicate the program. As the brand that offers a never ending performance, the Sugar Factory should adopt new ways to connect people with performance arts. Start a radio station, open a store, a mobile application etc. To summarize, with all of this, the Sugar Factory becomes a brand that connects people with performing arts, for a never ending performance, widening the target group, rejecting the idea that it is only a nighttheatre, and being present everywhere, all the time. <img src="http://payload9.cargocollective.com/1/5/180855/2499078/awardsbanner-SUGARFACTORY_905.jpg" width="791" height="31" width_o="791" height_o="31" src_o="http://payload9.cargocollective.com/1/5/180855/2499078/awardsbanner-SUGARFACTORY_o.jpg" data-mid="17681505" border="0" align="left"/> http://www.joaoinacio.com/IKEA-Creative-Catalogue http://www.joaoinacio.com/following/joaoinacio.com/IKEA-Creative-Catalogue Mon, 19 Dec 2011 10:44:07 +0000 jinacio 2478671 Entry for the 2010 D&AD Awards <img src="http://payload8.cargocollective.com/1/5/180855/2478671/IKEA_board1_finale_905.jpg" width="905" height="638" width_o="1490" height_o="1052" src_o="http://payload8.cargocollective.com/1/5/180855/2478671/IKEA_board1_finale_o.jpg" data-mid="13204877" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180855/2478671/IKEA_board2_905.jpg" width="905" height="638" width_o="1490" height_o="1052" src_o="http://payload8.cargocollective.com/1/5/180855/2478671/IKEA_board2_o.jpg" data-mid="13204884" border="0" align="left"/> http://www.joaoinacio.com/MTV-Skins http://www.joaoinacio.com/following/joaoinacio.com/MTV-Skins Mon, 19 Dec 2011 10:41:26 +0000 jinacio 2478661 <img src="http://payload8.cargocollective.com/1/5/180855/2478661/Mtv Octabong LOW_905.jpg" width="905" height="603" width_o="1191" height_o="794" src_o="http://payload8.cargocollective.com/1/5/180855/2478661/Mtv Octabong LOW_o.jpg" data-mid="12605596" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180855/2478661/Mtv Rainbow LOW_905.jpg" width="905" height="603" width_o="1191" height_o="794" src_o="http://payload8.cargocollective.com/1/5/180855/2478661/Mtv Rainbow LOW_o.jpg" data-mid="12605599" border="0" align="left"/> Context MTV Portugal came to Leo Burnett with the objective of launching the controversial series Skins. Strategy Parents can't forbid things they don't know exist. http://www.joaoinacio.com/Red-Love-District http://www.joaoinacio.com/following/joaoinacio.com/Red-Love-District Mon, 19 Dec 2011 10:12:53 +0000 jinacio 2478560 <img src="http://payload8.cargocollective.com/1/5/180855/2478560/redlight_1_905.jpg" width="905" height="678" width_o="1144" height_o="858" src_o="http://payload8.cargocollective.com/1/5/180855/2478560/redlight_1_o.jpg" data-mid="13205591" border="0" align="left"/> Challenge "Re-brand" the renowned Red Light District, in Amsterdam, with the objective of making it an acceptable part of the city, for inhabitants and the general public, while maintaining its high touristic value and uniqueness. Insight If we dwell into the theme of love and sex in the future, we can easily reach alarming conclusions. These relate to the suppression of intimacy, romance and, ultimately, love. Proposition Bringing back the love. Concept The Red Love District. Removing the Lust and replacing it with Love, at the Red Light District, giving birth to the Red Love District, a district full of love and excitement. http://www.joaoinacio.com/Short-movie-Mais-Cafe http://www.joaoinacio.com/following/joaoinacio.com/Short-movie-Mais-Cafe Mon, 19 Dec 2011 10:12:52 +0000 jinacio 2478555 Synopsis João is a sad and depressed man. His routined life, unchalleging job, and loneliness, lead him to commit a serious crime. Lost and confused with his actions, João finds himself trapped in a double bind that will, ironically, set him free. A Portuguese-Spanish production, with the support of ESCS (Escola Superior de Comunicação Social de Lisboa), part of the Lisbon Polytechnic Institute, Portugal. Co-responsible for concept, scriptwriting, direction and casting. http://www.joaoinacio.com/Documentary-A-hidden-truth http://www.joaoinacio.com/following/joaoinacio.com/Documentary-A-hidden-truth Mon, 19 Dec 2011 10:07:17 +0000 jinacio 2478542 Synopsis In Finland, one of the wealthiest countries in Europe, we felt the need to investigate poverty. A subject often seen as a taboo, poverty is in fact a hidden theme within the Finnish society. With the collaboration of Matti Kortteinen, one of Finland’s most prestigious sociologists, we try to understand what poverty means and analyze its impact in Finland. A Portuguese-German production, with the support of Stadia Helsinkin Ammattikorkeakoulu, part of the Metropolia University Institution, Finland. Co-responsible for concept, script, direction and production.